AUTHENTI-HOW: Experience Guide on FENDI Vintage Bags and Purses


A little history:

The dynamic Fendi family of Rome, Italy, has built a successful fashion for three generations. The house was founded by Adele Casagrande and Eduardo Fendi; they first produced high-quality fur and leather goods in 1925 in Rome. The next generation of 5 sisters began to join their parents in the business in 1946. Paola, Anna, Franca, Carla and Alda each brough different talents and interests to invigorate Fendi products. The following year Fendi began working with young designer Karl Lagerfeld, who gradually changed the modern concept of fur in fashion ,and was also responsible for their logo design of interlocking 'F'. Fendi has been on the forefront of fashion since the introduction of their Fendi Baguette, which was responsible along with Chanel, Gucci and Prada for igniting the handbag wars of the mid-to-late 1990s.


Selleria bags are in our opinion Fendi's top products. They are entirely handcrafted and handstiched (you can see how the large and regular stiches are always very noticeable on Selleria bags. This highlights quality. Selleria internal tags are silver plated (Sterling Silver). Leather is also incredibly soft and of superior quality. Look for a long digit serial number which in most cases in embossed on a leather tag inside on the of internal pockets.

Fendi black tote Selleria bag, ophertyciocci

Serials, Tags and hardware on Selleria Bags - ophertyciocci


Fendi's 2 most popular patters have always been "Zucca" and "Zucchino" monograms. Here are 2 examples of each.

Below you can see a late 1990s top handle or shoulder bag with brown Zucca tones.

Fendi 1990s Shoulder bag with Zucca Monograms - ophertyciocci

This is another beautiful blue tones zucca monogram Top handle shopper from the early 1980s. You can have a look at Fendi's SAS leather logo attached in the internal canvas.

1980s Tote Shopper Bag with Zucca blue monograms and tones - ophertyciocci

 Top handle purse with both silver metal plate and serial number inside.

1990s top handle zucchino monograms, ophertyciocci

This recent boston bronze tones zucchino monograms bag has internal logos, serials and Fendi code hologram inside.

More recent zucchino boston bag, with gold monograms. ophertyciocci


We start finding serial references in ALL Fendi bags from the beginning of the '90s. Fendi started using hologram labels in a consistent way from 2004/2005. In 2010/2011, they started using another more advanced system called RFID, with more advanced authenticity purposes.

But let's focus on Vintage Fendi Bags. These should have:

- 6 to 8 digits;

- 12 digits;

- 16 digits (some serials could range from 15 to 17 digits if we consider symbols like the minus sign)

if they are between the end of the beginning of the 1990s and early 2000s. 

Hardware is also extremely important. Fendi hardware on vintage bags is highly recognizable. Below are some examples of bags and what to look for. Look for YKK metal zippers (could have FENDI logo), and beware plastic ones.

 1970s - Wood & Cuir gorgeous top handle purse. Logo is imprinted with fire onto the wood. I have NEVER seen an early 1970s Fendi imitation in over 20 years of fashion knowledge, but you never know...

Early 1970s Vintage Fendi top handle purse with wood and cuir, ophertyciocci

This splendid '70s top handle bag with its matching little purse and mirror has a very old Fendi logo inside.

Fendi early 1970s blue purse with matching mirror and purse - ophertyciocci


2 more examples of 1970s and 1970s Bags with their internal logos and hardware.

1970s & 1980s Vintage Fendi Bags - ophertyciocci

End of 1980s, very early 1990s - here's a gorgeous Cartella, in classic Fendi striped pattern, with Fendi vertical logo's along the sides of the dark stripes. Focus on the FENDI SAS gold metal logo, and also on the 8 digit early serial references.

Fendi late 1980s Striped Cartella with 8 digit serial - ophertyiciocci

Here's an example of a beautiful tote gray leather Fendi from the late first decade of  2000s. See how many aspects there are to check genuineness, from the hardware, to the serial print on a leather small tag which will be probably hidden in one of the internal pockets, as this one was.

 Fendi Tote Gray Leather Bag - ophertyciocci

Mid to late 2000s Fendi tote gray leather bag with hologram and serial - ophertyciocci

 This "Bag De Jour" (2008),  has the middle part of its serial number which corrisponds to the model number (1st part), of the shop card. Sorry that code is not perfectly visible, but to help you out, the part "8BN162" which is the central part of the leather embossed serial on the top right (below picture) is the same as the initial part of the "ART." number on the shop card bottom right.

Fendi Bag De Jour, 2008- corrisponding serial with shop card - ophertyciocci

"To You" Bag, 2008. Again, central part of serial number (8BL100) corresponds to the 1st part of the number on the shop card.

To You Bag by Fendi with shop card, hologram and serial reference, 2008 - ophertyciocci


 A very recent Fendi 3Jour, with its RFID internal tag, and its serial number on its internal leather tag. A quick 360 video to help you out in focusing on the details of this bag.

2015 3Jour Yellow leather tote bag with serial and RFID, ophertyciocci


Read more from our vintage blog.


OPA Vintage Blog - VintageMania


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