The dynamic Fendi family of Rome, Italy, has built a successful fashion for three generations. The house was founded by Adele Casagrande and Eduardo Fendi; they first produced high-quality fur and leather goods in 1925 in Rome. The next generation of 5 sisters began to join their parents in the business in 1946. Paola, Anna, Franca, Carla and Alda each brough different talents and interests to invigorate Fendi products. The following year Fendi began working with young designer Karl Lagerfeld, who gradually changed the modern concept of fur in fashion ,and was also responsible for their logo design of interlocking 'F'. Fendi has been on the forefront of fashion since the introduction of their Fendi Baguette, which was responsible along with Chanel, Gucci and Prada for igniting the handbag wars of the mid-to-late 1990s.

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